Dr. Ljubisa Bojic is a communication scientist, futurologist, and a leading authority on artificial intelligence (AI) alignment and its societal impacts. He earned his Ph.D. from the University of Lyon II, France, in 2014. Currently, he serves as a Senior Research Fellow at the Digital Society Lab, Institute for Philosophy and Social Theory at the University of Belgrade.

“Aligning AI for Democratic Resilience: Addressing Digital Challenges in the Balkans through Ethical AI Implementation“

Aligning AI for Democratic Resilience: Addressing Digital Challenges in the Balkans through Ethical AI ImplementationThis research project investigates the impact of artificial intelligence technologies—particularly recommender systems and large language models—on democratic processes and social cohesion in the Balkans. As Southeast Europe undergoes rapid digital transformation, the integration of AI presents both opportunities and challenges. While technological advancements foster innovation and economic growth, they also risk exacerbating misinformation, social polarization, and the erosion of democratic values.The primary objective of this project is to develop strategic interventions and policy recommendations that align AI technologies with democratic principles, fostering digital inclusion and strengthening democratic resilience in the region. By critically examining the interplay between AI and democracy, the research aims to contribute to the successful integration of the Balkans into the European digital space, addressing regional security and ethical challenges.Building upon Dr. Ljubisa Bojic’s extensive research in AI alignment, communication science, and the societal impacts of emerging technologies, this project extends prior insights to the specific context of the Balkans. It analyzes how AI-driven platforms shape public discourse and influence political opinions, and how, without robust ethical guidelines and regulatory oversight, these technologies can inadvertently undermine democratic institutions. Through interdisciplinary collaboration and engagement with regional stakeholders, the project seeks to propose actionable solutions that ensure AI advancements support democratic resilience rather than hinder it. The anticipated outcomes include a set of policy recommendations, ethical guidelines for AI implementation, and a framework for continuous assessment of AI’s impact on society in the Balkans.